Programme Objective

This is an e-learning programme. 

Upon successful registration and payment, you will be notified via email within 10-15 mins on your enrolment confirmation with user instructions to access this programme.
Please complete all topics and sub-topics within the E-Learning courseware.
(The programme and assessment is valid for 6 months from the date of purchase)  

Marketing is an integral part of every accounting firm’s success which needs to be strategic, planned, driven and coordinated. This programme will highlight the various marketing channels the firm can leverage upon to get more business, and how they can track their marketing success. Various digital marketing approaches for accounting firms will also be explored.

Programme Outline

Learning Outcome:

• Recognise the potential challenges and problems which accounting firms face in marketing their services
• Appreciate the various marketing channels that firms can leverage upon to get more business
• Identify various approaches that the firms can use to track their marketing success
• Explore various digital marketing approaches which the firms can adopt in their marketing efforts

Training Methodology

E-Learning (24/7) with interactive activities, knowledge checks and MCQ Assessment

No cancellation or change in programme enrolment once the enrolment is successful.

Click here for ISCA E-Learning User Guide.

Intended For

Middle to senior level officers working in accounting firms, in particular SMPs.

Competency Mapping

Others = 1.50 Hours

Programme Facilitator(s)