The format of this course is a Live Webinar. A detailed set of instructions on the Live Webinar will be sent to you closer to date.Programme OverviewAccounting & finance managers often face the challenge of evaluating the financial feasibility of business development proposals. This foundation workshop provides a comprehensive model to evaluate such proposals, weighing the value of business development initiatives against the associated costs including hidden costs and risks.
1. Benefits and costs associated with business development initiatives 2. Cost-volume-profit analysis • Relevance of cost behaviour • Forecasting breakeven sales • Use of Contribution and Contribution Margin 3. Calculating return on common marketing initiatives • Advertising & promotion • Use of sales commissions • Changing selling price • Offering trade discounts • Use of promotional trade rebates 4. Building in hidden costs 5. Additional costs in longer-term business development investments • Time value of money • Holistic approach in identifying other costsParticipants are required to bring along their calculator for hands-on exercises.Pre-requisitesPlease take note of the following admission requirements:Trainings will be conducted on Zoom platform, thus video camera and microphone are compulsoryMandatory for video camera to be turned on throughout the courseDisplay your official name (as per NRIC) in Zoom, to facilitate attendance takingTraining Methodology• Lectures• Series of demonstrations & exercisesClosing Date for Registration1 week before programme or until full enrolment
1. Benefits and costs associated with business development initiatives 2. Cost-volume-profit analysis • Relevance of cost behaviour • Forecasting breakeven sales • Use of Contribution and Contribution Margin 3. Calculating return on common marketing initiatives • Advertising & promotion • Use of sales commissions • Changing selling price • Offering trade discounts • Use of promotional trade rebates 4. Building in hidden costs 5. Additional costs in longer-term business development investments • Time value of money • Holistic approach in identifying other costs
Participants are required to bring along their calculator for hands-on exercises.
Pre-requisites
Please take note of the following admission requirements:
• Lectures
• Series of demonstrations & exercises
1 week before programme or until full enrolment
Finance Managers, Accountants, Analysts & Executives who need to evaluate the financial feasibility of marketing or business development proposals •Business Development Managers, Marketing Managers and Product Managers who need to justify the financial feasibility of marketing or business development proposals Business Development Managers, Marketing Managers and Product Managers who need to justify the financial feasibility of marketing or business development proposals
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This Course is Intended for CA Singapore Users..
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