Course Detail(2023WEB8 : ​Data-Driven Marketing)
Not Available

UTAP Funding

2023WEB8 : ​Data-Driven Marketing NEW

2.00 CPE Hours (Others)
Live Webinar

Programme Outline

Marketing is not about spending money on beautiful advertisements. Gain an insight into how Data-Driven Marketing can help businesses identify key target audiences to enable companies to sell their products and services more efficiently and effectively. Find out how you as a business partner can work together with marketing to support the business. 

Please click here to view the entire Web-Bitez Series.

*Please access the platform at least 15 mins prior to the webinar. 

*The Institute reserves the right to amend the programme, month, and mode of delivery as deemed necessary without prior notice

NOTE:
  • The ISCA Web-Bitez Learning Series is offered by ISCA from March to November 2023 and sessions will be held as live webinar. A detailed set of instructions will be sent to you before the session.
  • The dates and contents published on the website are indicative and subject to changes without prior notice. Participants will only be notified of the changes to event dates.
  • The Institute reserves the right to amend the programme (including duration, date, and content) as deemed necessary without prior notice.
  • Playback option for the ISCA Web-Bitez Learning Series will be available 6 months from the session date or registration date (whichever later), for participants who are unable to attend the live session(s).
  • As the option for playback is available, any request for deferment, cancellation or refund of fees in full or partial is strictly not allowed.
  • All Birthday and Credit vouchers must be applied at the time of purchase. There shall be no further amendments to the invoice once registration is confirmed.
  • Click here to view CPE Terms and Conditions. ISCA reserves the right to amend the terms and conditions at any time without prior notice.
Your enrolment would constitute that you have read and accepted the Terms and Conditions.

Training Methodology

Interactive facilitated presentation  

Closing Date for Registration

1 week before commencement or until full enrolment. 

Intended For

  • Finance Leaders 
  • Audit Practitioner
  • Public Finance Leaders

Competency Mapping

Others = 2.00 Hours

Schedule & Fees

Registration is closed

Fee (inclusive of GST)

For Members: $ 87.20
For Non-Members: $ 109.00

Programme Facilitator(s)

Julian

Testimonial

Funding

1] NTUC Union Training Assistance Programme (UTAP)
UTAP (Union Training Assistance Programme) is an individual skills upgrading account for NTUC members.

To find out more on the UTAP funding and support validity period please click here.

Should you have queries on the funding scheme, you can email to UTAP@e2i.com.sg or call NTUC Membership Hotline at 6213-8008

Programme Facilitator(s)


User-added image
 
Julian is currently the Head of Marketing and Communications at the Institute of Singapore Chartered Accountants (ISCA) and was previously Regional Vice President, Campaigns and Product Operations at Alibaba (Lazada). 
 
Julian is a marketing and communications professional with over 15 years of experience in various marketing functions across industries such as eCommerce, technology, hospitality, aviation, manufacturing, advertising, and experiential events. 
 
He has worked in Singapore, China, and Australia, working in Global Fortune 500 companies, marketing, communications & events agencies, and start-ups as well as operating as a freelancer. He is also a small business owner and angel investor.  
 
Passionate about marketing and people development, Julian regularly provides pro-bono mentoring, consulting, and training in marketing. He lectures at several educational institutes including Singapore Management University, where he recently ran a course on Marketing Technology. Julian is also regularly involved in developing the new generation of marketers, working closely with university student marketing societies as well as being a mentor with several non-profit organizations.  
 
In his free time, Julian enjoys playing various sports, travelling, photography, and spending time with his wife, 2 kids and Shiba Inu. 

Programme Outline

Marketing is not about spending money on beautiful advertisements. Gain an insight into how Data-Driven Marketing can help businesses identify key target audiences to enable companies to sell their products and services more efficiently and effectively. Find out how you as a business partner can work together with marketing to support the business. 

Please click here to view the entire Web-Bitez Series.

*Please access the platform at least 15 mins prior to the webinar. 

*The Institute reserves the right to amend the programme, month, and mode of delivery as deemed necessary without prior notice

NOTE:
  • The ISCA Web-Bitez Learning Series is offered by ISCA from March to November 2023 and sessions will be held as live webinar. A detailed set of instructions will be sent to you before the session.
  • The dates and contents published on the website are indicative and subject to changes without prior notice. Participants will only be notified of the changes to event dates.
  • The Institute reserves the right to amend the programme (including duration, date, and content) as deemed necessary without prior notice.
  • Playback option for the ISCA Web-Bitez Learning Series will be available 6 months from the session date or registration date (whichever later), for participants who are unable to attend the live session(s).
  • As the option for playback is available, any request for deferment, cancellation or refund of fees in full or partial is strictly not allowed.
  • All Birthday and Credit vouchers must be applied at the time of purchase. There shall be no further amendments to the invoice once registration is confirmed.
  • Click here to view CPE Terms and Conditions. ISCA reserves the right to amend the terms and conditions at any time without prior notice.
Your enrolment would constitute that you have read and accepted the Terms and Conditions.

Training Methodology

Interactive facilitated presentation  

Closing Date for Registration

1 week before commencement or until full enrolment. 

Intended For

  • Finance Leaders 
  • Audit Practitioner
  • Public Finance Leaders

Competency Mapping

Others = 2.00 Hours

Programme Facilitator(s)

User-added image
 
Julian is currently the Head of Marketing and Communications at the Institute of Singapore Chartered Accountants (ISCA) and was previously Regional Vice President, Campaigns and Product Operations at Alibaba (Lazada). 
 
Julian is a marketing and communications professional with over 15 years of experience in various marketing functions across industries such as eCommerce, technology, hospitality, aviation, manufacturing, advertising, and experiential events. 
 
He has worked in Singapore, China, and Australia, working in Global Fortune 500 companies, marketing, communications & events agencies, and start-ups as well as operating as a freelancer. He is also a small business owner and angel investor.  
 
Passionate about marketing and people development, Julian regularly provides pro-bono mentoring, consulting, and training in marketing. He lectures at several educational institutes including Singapore Management University, where he recently ran a course on Marketing Technology. Julian is also regularly involved in developing the new generation of marketers, working closely with university student marketing societies as well as being a mentor with several non-profit organizations.  
 
In his free time, Julian enjoys playing various sports, travelling, photography, and spending time with his wife, 2 kids and Shiba Inu. 

Upcoming Schedule

Registration is closed

Fee (inclusive of GST)

For Members: $ 87.20
For Non-Members: $ 109.00

Programme Facilitator(s)

Julian

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