With more organisations preparing for sustainability disclosures and leveraging “sustainability” as value proposition in their marketing communication, the topic of “greenwashing” is gaining traction. This workshop is designed to provide participants with an understanding of the implications of making greenwashing claims in stakeholder communications and the regulatory boundaries surrounding greenwashing. Participants will also learn how to mitigate greenwashing risks and communicate genuine sustainability efforts. 

At the end of the workshop, participants are able to: 
1.    Understand the Greenwashing Taxonomy and global developments;  
2.    Describe the implications in making greenwashing claims;
3.    Understand the regulatory boundaries on greenwashing; and
4.    Apply communication principles to mitigate greenwashing claims organisationally.

Programme Outline

1.    Understanding Greenwashing
- What is Greenwashing?
- Types & Shades of Greenwashing
    
2.    Greenwashing Matrix
- The Big Picture: Categorising Corporate Greenwashing Actions by Types, Levels and Shades
- Case Studies: Implications in Greenwashing 

3.    Regulatory Boundaries
- Singapore Regulations
- Global Developments

4.    Mitigating Greenwashing 
-    Overarching Principles
-    Communication Principles
-    Case Studies: Reframing Greenwashing

Intended For

Organisational leaders, marketing professionals, sustainability practitioners, and all individuals seeking to enhance their understanding of greenwashing risks and opportunities.

Competency Mapping

Others = 3.50 Hours

Programme Facilitator(s)