This course aims to equip aspiring entrepreneurs and SME owners with beginner-friendly tools to assess market demand, customer needs, and competitive landscapes. Through practical exercises and real-life case study of Locker & Lock, a Singapore SME that successfully validated and scaled a niche B2B product, participants will learnto test, refine, and pursue opportunities while managing the business risks.
At the end of the course, participants will be able to:
- Explain the importance of market feasibility in reducing risk and improving business outcomes;
- Identify customer needs and pain points through primary and secondary research methods;
- Conduct basic industry and competitor analysis;
- Validate business ideas using real-world methods such as MVPs, soft launches, pre-orders, and pilot testing; and
- Assess the financial and operational viability of a business idea by estimating costs, developing pricing strategies, and understanding break-even points.
Programme Outline
Programme Outline
1. Introduction to Market Feasibility
- Why market feasibility matters
- Key components of a feasibility assessment
2. Understanding Customer Needs and Market Demand
- Identifying customer pain points and unmet needs
- Primary vs. secondary research: interviews, surveys, market reports
- Useful tools, i.e. Google Trends
3. Industry and Competitor Analysis
- Analysing market size, trends, and barriers
- Competitor mapping and identifying your niche
- Useful tools: SWOT analysis
4. Validating Your Idea Through Real-World Testing
- MVP (Minimum Viable Product) and market testing methods
- Soft launches, pre-orders, and pilot projects
- Gathering customer feedback and iterating quickly
5. Financial and Operational Feasibility
- Estimating startup costs and pricing strategies
- Break-even analysis for beginners
- Planning resources needed for market testing
6. Case Study: Locker & Lock – Unlocking Niche B2B Opportunities
- How Locker & Lock validated demand in a competitive B2B space
- Serving multiple industries with custom solutions
- Testing smart locker concepts through pilot clients before investing
- Lessons in market positioning, innovation, and lean expansion
Training Methodology*
Workshop style with case study and discussion
Closing Date for Registration*
25 August 2025
Intended For
SME Business Owners, Business Leaders and SME Professionals
Schedule & Fees
Testimonial
Funding
No funding Available!
Programme Facilitator(s)
This course aims to equip aspiring entrepreneurs and SME owners with beginner-friendly tools to assess market demand, customer needs, and competitive landscapes. Through practical exercises and real-life case study of Locker & Lock, a Singapore SME that successfully validated and scaled a niche B2B product, participants will learnto test, refine, and pursue opportunities while managing the business risks.
At the end of the course, participants will be able to:
- Explain the importance of market feasibility in reducing risk and improving business outcomes;
- Identify customer needs and pain points through primary and secondary research methods;
- Conduct basic industry and competitor analysis;
- Validate business ideas using real-world methods such as MVPs, soft launches, pre-orders, and pilot testing; and
- Assess the financial and operational viability of a business idea by estimating costs, developing pricing strategies, and understanding break-even points.
Programme Outline
Programme Outline
1. Introduction to Market Feasibility
- Why market feasibility matters
- Key components of a feasibility assessment
2. Understanding Customer Needs and Market Demand
- Identifying customer pain points and unmet needs
- Primary vs. secondary research: interviews, surveys, market reports
- Useful tools, i.e. Google Trends
3. Industry and Competitor Analysis
- Analysing market size, trends, and barriers
- Competitor mapping and identifying your niche
- Useful tools: SWOT analysis
4. Validating Your Idea Through Real-World Testing
- MVP (Minimum Viable Product) and market testing methods
- Soft launches, pre-orders, and pilot projects
- Gathering customer feedback and iterating quickly
5. Financial and Operational Feasibility
- Estimating startup costs and pricing strategies
- Break-even analysis for beginners
- Planning resources needed for market testing
6. Case Study: Locker & Lock – Unlocking Niche B2B Opportunities
- How Locker & Lock validated demand in a competitive B2B space
- Serving multiple industries with custom solutions
- Testing smart locker concepts through pilot clients before investing
- Lessons in market positioning, innovation, and lean expansion
Training Methodology*
Workshop style with case study and discussion
Closing Date for Registration*
25 August 2025
Intended For
SME Business Owners, Business Leaders and SME Professionals
Programme Facilitator(s)
