This course aims to equip aspiring entrepreneurs and SME owners with beginner-friendly tools to assess market demand, customer needs, and competitive landscapes. Through practical exercises and real-life case study of Locker & Lock, a Singapore SME that successfully validated and scaled a niche B2B product, participants will learnto test, refine, and pursue opportunities while managing the business risks.
At the end of the course, participants will be able to:
- Explain the importance of market feasibility in reducing risk and improving business outcomes;
- Identify customer needs and pain points through primary and secondary research methods;
- Conduct basic industry and competitor analysis;
- Validate business ideas using real-world methods such as MVPs, soft launches, pre-orders, and pilot testing; and
- Assess the financial and operational viability of a business idea by estimating costs, developing pricing strategies, and understanding break-even points.
Programme Outline
Programme Outline
1. Introduction to Market Feasibility
- Why market feasibility matters
- Key components of a feasibility assessment
2. Understanding Customer Needs and Market Demand
- Identifying customer pain points and unmet needs
- Primary vs. secondary research: interviews, surveys, market reports
- Useful tools, i.e. Google Trends
3. Industry and Competitor Analysis
- Analysing market size, trends, and barriers
- Competitor mapping and identifying your niche
- Useful tools: SWOT analysis
4. Validating Your Idea Through Real-World Testing
- MVP (Minimum Viable Product) and market testing methods
- Soft launches, pre-orders, and pilot projects
- Gathering customer feedback and iterating quickly
5. Financial and Operational Feasibility
- Estimating startup costs and pricing strategies
- Break-even analysis for beginners
- Planning resources needed for market testing
6. Case Study: Locker & Lock – Unlocking Niche B2B Opportunities
- How Locker & Lock validated demand in a competitive B2B space
- Serving multiple industries with custom solutions
- Testing smart locker concepts through pilot clients before investing
- Lessons in market positioning, innovation, and lean expansion
Training Methodology*
Workshop style with case study and discussion
Closing Date for Registration*
25 August 2025
Intended For
SME Business Owners, Business Leaders and SME Professionals
Competency Mapping
Others = 3.50 Hours
Schedule & Fees
Date & Time
25 Aug 2025 (1:30 PM - 5:00 PM)
Fee (inclusive of GST)
SGD pricing -
For Members:
$ 163.50
For Non-Members:
$ 163.50
Programme Facilitator(s)
Saim Yeong Harng
Venue
60 Cecil Street
ISCA House
Singapore 049709
Testimonial
Funding
No funding Available!
Programme Facilitator(s)
Saim Yeong Harng
Saim has over two decades of experience leading digital transformation in consulting, financial services, and technology spaces as an analyst, consultant and CEO. He is an accomplished founder, CEO, and board director with a proven track record of success in venture building. As the driving force behind Cards Pal, a corporate digital venture backed by Standard Chartered Bank, he scaled the venture from the ground up and successfully led its acquisition by a travel technology company in 2023. He is currently building the second corporate venture with SC Ventures, Standard Chartered Bank.
Saim is an affiliate faculty member at SMU Academy. He is also a mentor for the Singapore Leaders Network (SGLN) and Shell Startup Engine and serves as a non-executive director for a nonprofit organization that support children. His leadership and innovative contributions have been recognized with multiple industry awards at the global level, including the Digital CX Awards: Outstanding Transformation in Digital CX during Covid-19 by The Digital Banker.
Saim is a member of the Young Business Leader Network under the Singapore Business Federation. Saim is also a guest lecturer at NUS and SMU.
This course aims to equip aspiring entrepreneurs and SME owners with beginner-friendly tools to assess market demand, customer needs, and competitive landscapes. Through practical exercises and real-life case study of Locker & Lock, a Singapore SME that successfully validated and scaled a niche B2B product, participants will learnto test, refine, and pursue opportunities while managing the business risks.
At the end of the course, participants will be able to:
- Explain the importance of market feasibility in reducing risk and improving business outcomes;
- Identify customer needs and pain points through primary and secondary research methods;
- Conduct basic industry and competitor analysis;
- Validate business ideas using real-world methods such as MVPs, soft launches, pre-orders, and pilot testing; and
- Assess the financial and operational viability of a business idea by estimating costs, developing pricing strategies, and understanding break-even points.
Programme Outline
Programme Outline
1. Introduction to Market Feasibility
- Why market feasibility matters
- Key components of a feasibility assessment
2. Understanding Customer Needs and Market Demand
- Identifying customer pain points and unmet needs
- Primary vs. secondary research: interviews, surveys, market reports
- Useful tools, i.e. Google Trends
3. Industry and Competitor Analysis
- Analysing market size, trends, and barriers
- Competitor mapping and identifying your niche
- Useful tools: SWOT analysis
4. Validating Your Idea Through Real-World Testing
- MVP (Minimum Viable Product) and market testing methods
- Soft launches, pre-orders, and pilot projects
- Gathering customer feedback and iterating quickly
5. Financial and Operational Feasibility
- Estimating startup costs and pricing strategies
- Break-even analysis for beginners
- Planning resources needed for market testing
6. Case Study: Locker & Lock – Unlocking Niche B2B Opportunities
- How Locker & Lock validated demand in a competitive B2B space
- Serving multiple industries with custom solutions
- Testing smart locker concepts through pilot clients before investing
- Lessons in market positioning, innovation, and lean expansion
Training Methodology*
Workshop style with case study and discussion
Closing Date for Registration*
25 August 2025
Intended For
SME Business Owners, Business Leaders and SME Professionals
Competency Mapping
Others = 3.50 Hours
Programme Facilitator(s)
Saim Yeong Harng
Saim has over two decades of experience leading digital transformation in consulting, financial services, and technology spaces as an analyst, consultant and CEO. He is an accomplished founder, CEO, and board director with a proven track record of success in venture building. As the driving force behind Cards Pal, a corporate digital venture backed by Standard Chartered Bank, he scaled the venture from the ground up and successfully led its acquisition by a travel technology company in 2023. He is currently building the second corporate venture with SC Ventures, Standard Chartered Bank.
Saim is an affiliate faculty member at SMU Academy. He is also a mentor for the Singapore Leaders Network (SGLN) and Shell Startup Engine and serves as a non-executive director for a nonprofit organization that support children. His leadership and innovative contributions have been recognized with multiple industry awards at the global level, including the Digital CX Awards: Outstanding Transformation in Digital CX during Covid-19 by The Digital Banker.
Saim is a member of the Young Business Leader Network under the Singapore Business Federation. Saim is also a guest lecturer at NUS and SMU.