Gain practical insights into strategic business planning tailored for SME growth. This course equips participants with the essential skills to clarify business goals, design scalable models, and map out actionable growth strategies. Through a step-by-step approach and the real-life case study of Love Bonito’s evolution from a online blog shop into a regional Fashion brand, participants will learn how to transform everyday businesses into enduring enterprises. Whether you’re starting small or planning your next expansion, this course helps you chart your business growth with clarity and confidence.
Programme Outline
Introduction to SME Growth Planning
- What does growth mean for an SME in Singapore
- Key growth myths and common roadblocks
- Importance of structured business planning at early stages
Clarifying Vision, Mission & Goals
- How to craft a compelling business vision that guides growth
- Aligning personal goals with business goals
- Setting SMART goals to drive progress
Building a Scalable Business Model
- Review and refine your business model using Business Model Canvas
- Identifying scalable elements: product, pricing, distribution, brand
- Understanding customer segments and value proposition
Strategic Growth Pathways
- Market Penetration vs. Market Expansion
- New product/service development
- Franchise, partnerships, and distribution strategies
- Case examples of how Love Bonito grew from one stall to regional expansion
Planning for Resources & Execution
- Estimating people, capital, and system needs for growth
- Understanding funding options available to Singapore SMEs
- Building a simple implementation plan (who, what, when, how)
Real-Life Case Study: Love Bonito – Growth with Identity
- How an online blog shop became a regional fashion brand
- Key decisions: branding, franchising, product focus
- Maintaining core identity while scaling
- Lessons SMEs can apply to their own growth journey
Training Methodology*
Workshop style with discussion and case study
Closing Date for Registration*
27 July 2025
Intended For
SME Business Owners, SME Professionals
Competency Mapping
Others = 3.50 Hours
Schedule & Fees
Date & Time
31 Jul 2025 (1:30 PM - 5:00 PM)
Fee (inclusive of GST)
SGD pricing -
For Members:
$ 163.50
For Non-Members:
$ 163.50
Programme Facilitator(s)
Saim Yeong Harng
Venue
60 Cecil Street
Singapore 049709
Testimonial
Funding
No funding Available!
Programme Facilitator(s)
Saim Yeong Harng
Saim has over two decades of experience leading digital transformation in consulting, financial services, and technology spaces as an analyst, consultant and CEO. He is an accomplished founder, CEO, and board director with a proven track record of success in venture building. As the driving force behind Cards Pal, a corporate digital venture backed by Standard Chartered Bank, he scaled the venture from the ground up and successfully led its acquisition by a travel technology company in 2023. He is currently building the second corporate venture with SC Ventures, Standard Chartered Bank.
Saim is an affiliate faculty member at SMU Academy. He is also a mentor for the Singapore Leaders Network (SGLN) and Shell Startup Engine and serves as a non-executive director for a nonprofit organization that support children. His leadership and innovative contributions have been recognized with multiple industry awards at the global level, including the Digital CX Awards: Outstanding Transformation in Digital CX during Covid-19 by The Digital Banker.
Saim is a member of the Young Business Leader Network under the Singapore Business Federation. Saim is also a guest lecturer at NUS and SMU.
Gain practical insights into strategic business planning tailored for SME growth. This course equips participants with the essential skills to clarify business goals, design scalable models, and map out actionable growth strategies. Through a step-by-step approach and the real-life case study of Love Bonito’s evolution from a online blog shop into a regional Fashion brand, participants will learn how to transform everyday businesses into enduring enterprises. Whether you’re starting small or planning your next expansion, this course helps you chart your business growth with clarity and confidence.
Programme Outline
Introduction to SME Growth Planning
- What does growth mean for an SME in Singapore
- Key growth myths and common roadblocks
- Importance of structured business planning at early stages
Clarifying Vision, Mission & Goals
- How to craft a compelling business vision that guides growth
- Aligning personal goals with business goals
- Setting SMART goals to drive progress
Building a Scalable Business Model
- Review and refine your business model using Business Model Canvas
- Identifying scalable elements: product, pricing, distribution, brand
- Understanding customer segments and value proposition
Strategic Growth Pathways
- Market Penetration vs. Market Expansion
- New product/service development
- Franchise, partnerships, and distribution strategies
- Case examples of how Love Bonito grew from one stall to regional expansion
Planning for Resources & Execution
- Estimating people, capital, and system needs for growth
- Understanding funding options available to Singapore SMEs
- Building a simple implementation plan (who, what, when, how)
Real-Life Case Study: Love Bonito – Growth with Identity
- How an online blog shop became a regional fashion brand
- Key decisions: branding, franchising, product focus
- Maintaining core identity while scaling
- Lessons SMEs can apply to their own growth journey
Training Methodology*
Workshop style with discussion and case study
Closing Date for Registration*
27 July 2025
Intended For
SME Business Owners, SME Professionals
Competency Mapping
Others = 3.50 Hours
Programme Facilitator(s)
Saim Yeong Harng
Saim has over two decades of experience leading digital transformation in consulting, financial services, and technology spaces as an analyst, consultant and CEO. He is an accomplished founder, CEO, and board director with a proven track record of success in venture building. As the driving force behind Cards Pal, a corporate digital venture backed by Standard Chartered Bank, he scaled the venture from the ground up and successfully led its acquisition by a travel technology company in 2023. He is currently building the second corporate venture with SC Ventures, Standard Chartered Bank.
Saim is an affiliate faculty member at SMU Academy. He is also a mentor for the Singapore Leaders Network (SGLN) and Shell Startup Engine and serves as a non-executive director for a nonprofit organization that support children. His leadership and innovative contributions have been recognized with multiple industry awards at the global level, including the Digital CX Awards: Outstanding Transformation in Digital CX during Covid-19 by The Digital Banker.
Saim is a member of the Young Business Leader Network under the Singapore Business Federation. Saim is also a guest lecturer at NUS and SMU.