This course aims to equip participants with the essential skills to clearly articulate a business’ mission, vision and goals, design scalable models, and map out actionable growth strategies. Through a step-by-step approach and the real-life case study of Love Bonito evolution from an online blog shop into a regional Fashion brand, participants will learn how to transform everyday businesses into enduring enterprises.
At the end of this module, participants will be able to:
- Develop a clear and compelling business vision and mission and set SMART goals that align both personal and business objectives;
- Analyse and refine their business model using the Business Model Canvas, with a focus on identifying scalable components such as products, pricing, distribution, and branding; and
- Evaluate various strategic growth pathways including market expansion, product development, franchising, and partnerships.
Programme Outline
1. Introduction to SME Growth Planning
- What does growth mean for an SME in Singapore
- Myths and common roadblocks to growth
- Importance of structured business planning at early stages
2. Articulating a SME’s Vision, Mission & Goals
- How to craft a compelling business vision that guides growth
- Aligning personal goals with business goals
- Setting SMART goals to drive progress
3. Building a Scalable Business Model
- Review and refine your business model using the Business Model Canvas
- Identifying scalable elements: product, pricing, distribution, brand
- Understanding customer segments and value proposition
4. Strategic Growth Pathways
- Market Penetration vs. Market Expansion
- New product/service development
- Franchise, partnerships, and distribution strategies
5. Planning for Resources & Execution
- Estimating people, capital, and system needs for growth
- Understanding funding options available to Singapore SMEs
- Building a simple implementation plan (who, what, when, how)
6. Real-Life Case Study: Love Bonito – Growth with Identity
- How a traditional family-run stall became a regional F&B brand
- Key decisions: branding, franchising, product focus
- Maintaining core identity while scaling
- Lessons SMEs can apply to their own growth journey
Training Methodology*
Workshop style with discussion and case study
Closing Date for Registration*
27 July 2025
Intended For
SME Business Owners, SME Professionals
Schedule & Fees
Testimonial
Funding
No funding Available!
Programme Facilitator(s)
This course aims to equip participants with the essential skills to clearly articulate a business’ mission, vision and goals, design scalable models, and map out actionable growth strategies. Through a step-by-step approach and the real-life case study of Love Bonito evolution from an online blog shop into a regional Fashion brand, participants will learn how to transform everyday businesses into enduring enterprises.
At the end of this module, participants will be able to:
- Develop a clear and compelling business vision and mission and set SMART goals that align both personal and business objectives;
- Analyse and refine their business model using the Business Model Canvas, with a focus on identifying scalable components such as products, pricing, distribution, and branding; and
- Evaluate various strategic growth pathways including market expansion, product development, franchising, and partnerships.
Programme Outline
1. Introduction to SME Growth Planning
- What does growth mean for an SME in Singapore
- Myths and common roadblocks to growth
- Importance of structured business planning at early stages
2. Articulating a SME’s Vision, Mission & Goals
- How to craft a compelling business vision that guides growth
- Aligning personal goals with business goals
- Setting SMART goals to drive progress
3. Building a Scalable Business Model
- Review and refine your business model using the Business Model Canvas
- Identifying scalable elements: product, pricing, distribution, brand
- Understanding customer segments and value proposition
4. Strategic Growth Pathways
- Market Penetration vs. Market Expansion
- New product/service development
- Franchise, partnerships, and distribution strategies
5. Planning for Resources & Execution
- Estimating people, capital, and system needs for growth
- Understanding funding options available to Singapore SMEs
- Building a simple implementation plan (who, what, when, how)
6. Real-Life Case Study: Love Bonito – Growth with Identity
- How a traditional family-run stall became a regional F&B brand
- Key decisions: branding, franchising, product focus
- Maintaining core identity while scaling
- Lessons SMEs can apply to their own growth journey
Training Methodology*
Workshop style with discussion and case study
Closing Date for Registration*
27 July 2025
Intended For
SME Business Owners, SME Professionals
Programme Facilitator(s)
