This foundation workshop provides a comprehensive model for evaluating the financial viability of business development proposals – weighing the value of business development initiatives against the associated costs, including hidden costs & risks.At the end of this course, you will be able to:Identify the main types of benefits and costs involved in business development initiatives;apply knowledge of basic cost behaviours to understand how they relate to cost–volume–profit concepts;calculate financial returns for common marketing initiatives such as promotions, commissions, discounts, and rebates;recognise hidden or overlooked costs that may affect the total financial impact of proposed initiatives; andapply the concept of the time value of money to calculate the financial impact of longer-term business development investments.
This foundation workshop provides a comprehensive model for evaluating the financial viability of business development proposals – weighing the value of business development initiatives against the associated costs, including hidden costs & risks.At the end of this course, you will be able to:
Benefits and Costs associated with Business Development InitiativesFood for ThoughtBenefits from Growth InitiativesCosts associated with Growth InitiativesCost-Volume-Profit AnalysisRelevance of Cost BehaviorForecasting Breakeven SalesUse of Contribution and Contribution MarginCalculation Return on Common Marketing InitiativesAdvertising & PromotionUse of Sales CommissionsChanging Selling PriceOffering Trade DiscountsUse of Promotional Trade RebatesBuilding in Hidden CostsHidden Costs & Risks associated with Receivables and InventoryQuantifying Hidden CostsWeighted Average Cost of CapitalAdditional Costs in Longer-term Business Development InvestmentsTime Value of MoneyForecasting Cash Flow with ProfitsNet Present ValueInternal Rate of ReturnTraining Methodology*Lecture style with demonstrations and exercises Closing Date for Registration*1 Week before Programme or Until Full Enrolment.
Benefits and Costs associated with Business Development Initiatives
Cost-Volume-Profit Analysis
Calculation Return on Common Marketing Initiatives
Building in Hidden Costs
Additional Costs in Longer-term Business Development Investments
Training Methodology*
• Financial Managers, Accountants & Analysts & who need to evaluate the financial feasibility of marketing or business development proposals• Business Development Managers, Marketing Managers & Product Managers who need to justify the financial feasibility of marketing or business development proposals
• Financial Managers, Accountants & Analysts & who need to evaluate the financial feasibility of marketing or business development proposals
• Business Development Managers, Marketing Managers & Product Managers who need to justify the financial feasibility of marketing or business development proposals
Others = 7.00 Hours
17 Aug 2026 (9:00 AM - 5:00 PM)
For Members: $ 406.57 For Non-Members: $ 485.05
Chow Chan Kwan Mr Chow has more than 15 years of industrial experience as General Manager of various manufacturing and retail subsidiaries of a multinational company in Singapore and China. He has also delivered accounting and finance lectures to students pursuing the Certificate in Management (CIM) at the Singapore Institute of Management (SIM), and conducted in-house financial training during the initial stage of his career as a statistics and research officer at a Malaysian bank. Chow holds a Master of Business Administration (MBA) degree in Accounting and Finance from Ohio University in the USA. While pursuing his MBA degree, he delivered accounting lectures to freshmen students, a provision under the university’s Graduate Assistant Scholarship Scheme. Mr Chow is currently a professional trainer and consultant, specialising in Accounting, Finance, Strategic and Supply Chain Management.
60 Cecil StreetISCA HouseSingapore 049709
Please select a set of dates for the ISCA Sustainability Professional Certification that is earlier than the ISCA Sustainability Assurance Professional Certification dates.
You are about to leave ISCA eServices Portal and the registration link will be opened in a new tab. Do you wish to continue?
This course has been added successfully
Declaration to be provided by CPE
This Course is Intended for CA Singapore Users..
If you have an account with us, please sign-in first. If you do not have an account with us, create one now for free.
Do you wish to apply for SFC funding? (Singapore Citizenship Only)
25 Mar 2026 - 25 Mar 2026
26 Mar 2026 - 27 Mar 2026
26 Mar 2026 - 26 Mar 2026