Aznan Abu Bakar is a process expert of SP’s Humanity Centered Innovation and has more than twenty years of local and international experience managing user experience projects for both public and commercial organizations. Some of these projects include the identification of new market potential for postal services in Indonesia, the enlargement of staff engagement in improvements in customer service and operational efficiency in 4 real estate companies and more recently the remapping of service delivery of a healthcare agent by identifying the untapped potential of staff efficiency through digitalization and leveraging on the digital opportunities available to enhance their users’ experiences. Aznan was a Singapore International Chamber of Commerce International Scholar and a Dalhousie University Graduate Scholar and holds Honours Bachelor Degree in Comparative Development Studies & Economics, a Master in Development Economics and Master in Education. His academic prizes include the MOE Humanities Award, the Trent University Lightbody Prize and Maurice Boote Prize for Economics. His publications include topics in Trade Bloc Economics and the role of TVET education.

Nicholas is an accomplished lead design consultant with over a decade of experience in strategic planning, organisational transformation, and user-centric design. Known as the Purpose-Mindful Strategist, he excels in turning complex challenges into impactful, innovative solutions that drive both business success and societal progress. With refined expertise in design strategy and visual communication, Nicholas aligns ambitious client goals with user-focused design narratives. His leadership is marked by fostering creativity, mentoring emerging talents, and nurturing robust client relationships. He consistently delivers results that advance business goals while contributing to positive societal impact. Nicholas holds a Honors degree in Visual Communication from LASALLE College of the Arts. His academic foundation has played a crucial role in shaping his expertise in Humanity-Centred Design and strategic thinking.