This course aims to equip participants with a comprehensive understanding of short selling and its potential impact on companies, particularly in the context of targeted short seller attacks.
Participants will begin by exploring the fundamentals of short selling:
- What exactly is a short sale, and how does it work?
- Who are the players behind these moves—and why do they target specific companies?
The course then delves into the nature of short seller attacks, examining their underlying motivations, market implications, and the potential consequences for targeted companies.
Case studies such as Luckin Coffee and JOYY Inc. will illustrate common short seller tactics, missed warning signs, and how different responses shaped outcomes.
By the end of the course, participants will be able to:
- Explain the mechanics and underlying rationale of short selling
- Identify early warning signs of a potential short seller attack
- Develop proactive communication strategies to effectively engage stakeholders and the public
- Establish a crisis management framework to safeguard against attacks and formulate response plans to mitigate financial and reputational damage
Programme Outline
Introduction to Short Selling
- What is short selling?
- How a short sale works
- Types of short sellers
- Why do certain companies become targets
Deep Dive into Short Seller Attacks
- What constitutes a short seller attack?
- Common motivations behind attacks
- Market reactions and impacts on businesses
- Case studies into famous short seller attacks (Luckin Coffee and JOYY Inc.)
Identifying Early Warning Signs
- Key indicators and red flags of a potential short seller attack
Proactive Communication Strategies
- How to effectively communicate with stakeholders and the public during an attack
- Counter-strategies to manage market reactions
Crisis Management and Response Planning
- How companies can take proactive measures to guard against such attacks
- Developing a comprehensive and practical response to short seller attacks
Training Methodology*
Lecture style, with Exercises/Case Studies
Closing Date for Registration*
1 week before programme or until full enrolment
Intended For
This course is designed for accountants, finance professionals, internal auditors, investor relations officers, risk managers, and corporate governance leaders who play a critical role in safeguarding their organisations from financial and reputational threats. It is especially useful for those working in listed companies, companies planning to go public, or those who support senior management in handling market risks. By learning from real-life short seller case studies, participants will gain practical knowledge to detect warning signs, respond confidently, and build resilience against future attacks.
Competency Mapping
Others = 2.00 Hours
Schedule & Fees
Date & Time
10 Sep 2025 (10:00 AM - 12:00 PM)
Fee (inclusive of GST)
SGD pricing -
For Members:
$ 155.87
For Non-Members:
$ 188.57
Programme Facilitator(s)
Si Chun Siang
Venue
Live Webinar in or outside of
Singapore
Testimonial
Funding
No funding Available!
Programme Facilitator(s)
Si Chun Siang
CPA (Aust.), C.A.(M), ASEAN CPA, ISCA FFP, CFE, CAMS, ISO 37001 Senior Lead Auditor
Chun Siang is a Senior Manager in EY Forensic & Integrity Services team based in Singapore.
He has worked in the Forensic services practice of several Big 4 firms over 10 years across Asia, based in various territories including Singapore, Hong Kong, China, and Malaysia.
He has dealt with fraud investigations, bribery and corruption, fraud risk management, due diligence, and anti-money laundering services.
He has been invited as a guest speaker for a pharmaceutical company, a shipping company, a law firm, and a university in Singapore on the area of fraud investigation.
This course aims to equip participants with a comprehensive understanding of short selling and its potential impact on companies, particularly in the context of targeted short seller attacks.
Participants will begin by exploring the fundamentals of short selling:
- What exactly is a short sale, and how does it work?
- Who are the players behind these moves—and why do they target specific companies?
The course then delves into the nature of short seller attacks, examining their underlying motivations, market implications, and the potential consequences for targeted companies.
Case studies such as Luckin Coffee and JOYY Inc. will illustrate common short seller tactics, missed warning signs, and how different responses shaped outcomes.
By the end of the course, participants will be able to:
- Explain the mechanics and underlying rationale of short selling
- Identify early warning signs of a potential short seller attack
- Develop proactive communication strategies to effectively engage stakeholders and the public
- Establish a crisis management framework to safeguard against attacks and formulate response plans to mitigate financial and reputational damage
Programme Outline
Introduction to Short Selling
- What is short selling?
- How a short sale works
- Types of short sellers
- Why do certain companies become targets
Deep Dive into Short Seller Attacks
- What constitutes a short seller attack?
- Common motivations behind attacks
- Market reactions and impacts on businesses
- Case studies into famous short seller attacks (Luckin Coffee and JOYY Inc.)
Identifying Early Warning Signs
- Key indicators and red flags of a potential short seller attack
Proactive Communication Strategies
- How to effectively communicate with stakeholders and the public during an attack
- Counter-strategies to manage market reactions
Crisis Management and Response Planning
- How companies can take proactive measures to guard against such attacks
- Developing a comprehensive and practical response to short seller attacks
Training Methodology*
Lecture style, with Exercises/Case Studies
Closing Date for Registration*
1 week before programme or until full enrolment
Intended For
This course is designed for accountants, finance professionals, internal auditors, investor relations officers, risk managers, and corporate governance leaders who play a critical role in safeguarding their organisations from financial and reputational threats. It is especially useful for those working in listed companies, companies planning to go public, or those who support senior management in handling market risks. By learning from real-life short seller case studies, participants will gain practical knowledge to detect warning signs, respond confidently, and build resilience against future attacks.
Competency Mapping
Others = 2.00 Hours
Programme Facilitator(s)
Si Chun Siang
CPA (Aust.), C.A.(M), ASEAN CPA, ISCA FFP, CFE, CAMS, ISO 37001 Senior Lead Auditor
Chun Siang is a Senior Manager in EY Forensic & Integrity Services team based in Singapore.
He has worked in the Forensic services practice of several Big 4 firms over 10 years across Asia, based in various territories including Singapore, Hong Kong, China, and Malaysia.
He has dealt with fraud investigations, bribery and corruption, fraud risk management, due diligence, and anti-money laundering services.
He has been invited as a guest speaker for a pharmaceutical company, a shipping company, a law firm, and a university in Singapore on the area of fraud investigation.