Course Detail(BPP057 : Introduction to the effective use of social media)

BPP057 : Introduction to the effective use of social media

1.00 CPE Hours (Others)
Online


Programme Overview

This is an e-learning programme. 
Upon successful registration and payment, you will be notified via email within 7-10 working days on your login ID, password and user instructions to access this programme. 
(The programme is valid for 6 months from the date of purchase.)

 
No cancellation or change in programme enrolment once the enrolment is successful.
 

Programme Outline

The course provides an overview of business development and how to build a practical and realistic social media action plan. It will cover best practice on all of the main social media platforms and provide guidance of how they can be utilised on an individual and business level. It is suitable for anyone in business keen to build their client and third party referrer bases, improve internal and external corporate communications, enhance their brand and enter into strategic alliances.

On completion of this course, you will have a greater understanding of:
 

  • the current business development and marketing landscape for business
  • how to build an effective social media action plan
  • the goals and objectives when building a coherent social media strategy
  • how to develop a content marketing strategy
  • the correct social media channels for you and your business
  • how to build a compelling LinkedIn profile and harness the power of 'Social Selling'
  • how to use Twitter as part of your social media strategy
  • the benefits of using YouTube and Facebook
  • the importance of social media as part of a client management programme
  • how to measure the effectiveness of your social media strategy

Training Methodology

E-Learning (24/7)

Intended For

Foundation to Intermediate programme intended for practising and non practising accountants

Competency Mapping

Others = 1.00 Hours

Schedule & Fees

Fee (inclusive of GST)

For Members: $ 64.20
For Non-Members: $ 74.90

Programme Facilitator(s)

Online Instruction

Testimonial

Funding

No funding Available!

Programme Facilitator(s)


Programme Overview

This is an e-learning programme. 
Upon successful registration and payment, you will be notified via email within 7-10 working days on your login ID, password and user instructions to access this programme. 
(The programme is valid for 6 months from the date of purchase.)

 
No cancellation or change in programme enrolment once the enrolment is successful.
 

Programme Outline

The course provides an overview of business development and how to build a practical and realistic social media action plan. It will cover best practice on all of the main social media platforms and provide guidance of how they can be utilised on an individual and business level. It is suitable for anyone in business keen to build their client and third party referrer bases, improve internal and external corporate communications, enhance their brand and enter into strategic alliances.

On completion of this course, you will have a greater understanding of:
 

  • the current business development and marketing landscape for business
  • how to build an effective social media action plan
  • the goals and objectives when building a coherent social media strategy
  • how to develop a content marketing strategy
  • the correct social media channels for you and your business
  • how to build a compelling LinkedIn profile and harness the power of 'Social Selling'
  • how to use Twitter as part of your social media strategy
  • the benefits of using YouTube and Facebook
  • the importance of social media as part of a client management programme
  • how to measure the effectiveness of your social media strategy

Training Methodology

E-Learning (24/7)

Intended For

Foundation to Intermediate programme intended for practising and non practising accountants

Competency Mapping

Others = 1.00 Hours

Programme Facilitator(s)


Upcoming Schedule

Fee (inclusive of GST)

For Members: $ 64.20
For Non-Members: $ 74.90

Programme Facilitator(s)

Online Instruction