This course is also available as a Live Webinar session. To view the available dates, please click here. 


Programme Overview

Accounting & finance managers often face the challenge of evaluating the financial feasibility of business development proposals. This foundation workshop provides a comprehensive model to evaluate such proposals, weighing the value of business development initiatives against the associated costs including hidden costs and risks.

Programme Outline

1.   Benefits and costs associated with business development initiatives   

2.   Cost-volume-profit analysis  
        • Relevance of cost behaviour
        • Forecasting breakeven sales
        • Use of Contribution and Contribution Margin
 
3.   Calculating return on common marketing initiatives 
        • Advertising & promotion
        • Use of sales commissions  
        • Changing selling price
        • Offering trade discounts
        • Use of promotional trade rebates
 
 4.   Building in hidden costs 
 
 5.  Additional costs in longer-term business development investments  
        • Time value of money  
        • Holistic approach in identifying other costs

Participants are required to bring along their calculator for hands-on exercises.

Training Methodology

• Lectures

• Series of demonstrations & exercises

Closing Date for Registration

1 week before programme or until full enrolment

Intended For

Finance Managers, Accountants, Analysts & Executives who need to evaluate the financial feasibility of marketing or business development proposals •Business Development Managers, Marketing Managers and Product Managers who need to justify the financial feasibility of marketing or business development proposals Business Development Managers, Marketing Managers and Product Managers who need to justify the financial feasibility of marketing or business development proposals

Programme Facilitator(s)