Senior Lecturer & Consultant, Digital Innovation & Design Practice
Eugene has a strong background in driving digital innovation initiatives across diverse industries. They include logistics, banking, healthcare, education, defence, to media. He employs a mix of human-centered design and lean methodologies to achieve business viable and technologically feasible solutions that solve the right customer problems.
Before joining NUS-ISS, Eugene led a team of UX researchers and designers at NCS Digital. He was instrumental in forming the UX team and built competencies in user research, design thinking, prototyping, and concept/usability testing. The team went on to spearhead digitalisation projects for Tan Tock Seng Hospital operations command centre, MOE pupil placement services, RSAF aircraft maintenance, and SAF ammunition logistics. Eugene and his team delivered positive business transformation outcomes i.e. productivity and efficiency gains, reduction in training and IT support costs, solution adoption, and user satisfaction. Eugene is passionate about connecting purpose, people, and process to deliver desired customer and business outcomes and empowers others to do the same.
Eugene received SCRUM training during his stint at Accenture Interactive and performed UX and business analyst roles in AGILE delivery projects for APL Logistics and Credit Suisse. He has over 10 years of experience in IT services as a consultant with NCS and Accenture. He started his career developing and executing digital marketing campaigns for Sony Pictures Television Networks and has 5 years of digital marketing experience.
Eugene has a Masters of Arts in Digital Management from Hyper Island (accredited by Teeside University, UK) and a Bachelor of Marketing and Media (2nd Upper Hons) from Murdoch University.
Lim Wee Khee
Chief, Digital Innovation & Design Practice
Ms Lim Wee Khee leads the Digital Innovation and Design Practice at the National University of Singapore, Institute of System Science (NUS-ISS). The Digital Innovation & Design team focuses on supporting organisations in their digital transformation journeys through skills development, mentoring and consultancy in the areas of user experience, service design, design thinking and digital marketing. Wee Khee also drives curriculum design and delivery for related modules in the NUS Master of Technology - Digital Leadership program, Professional Diploma in Digitalisation, Graduate Certificate of Designing and Managing Products and Platforms, and Professional Certificate in Digital Marketing and Content Creation.
As an industry practitioner, Wee Khee has years of experience leading digital initiatives and customer-centric programmes across Asia Pacific region. A strong collaborator and people developer, she is interested in building capabilities and developing competencies in the domain of digital marketing, ecommerce, creative communications and experience design, combining both industry application with education.
Prior to joining NUS-ISS, Wee Khee held various leadership positions with global organisations from consumer technology, electronics, telecommunications industries and government sectors. She led Creative Services team for element14 (Avnet) to design digital communications, customer experiences, customer relationship management (CRM) programmes to drive ecommerce operations across Asia. In her stint with Singapore Tourism Board (STB), she managed the Marketing Activation & Innovation departments to drive towards a new consumer-centric approach in marketing. Other key achievements in her previous leadership roles in mobile and telecommunications industries include managing digital transformation for Nokia, starting up operations for search, social media monitoring and digital agency network set-up across APAC, marketing strategy development and mobile services creation.
A brand builder at heart, Wee Khee is passionate about connecting customers to brands with well-designed customer experiences and digital innovations. She leverages both the creative and analytical aspects of marketing to drive business objectives with consumer insights, research findings and data analytics in mind. Her other expertise includes creating services & marketing strategy, integrated communications across multiple channels and digital marketing (search, social media, email, mobile, web analytics).
Wee Khee is a graduate from the National University of Singapore with Bachelor of Business Administration (marketing major, honours). She is awarded the Griffith Award of Academic Excellence, for completing Master of Training and Development (with Distinction) from the Griffith University of Australia. She has also completed Executive Education from INSEAD, DACE (Diploma in Adult and Continuing Education) and ACTA (Advanced Certificate in Training and Assessment) from Institute of Adult Learning, (IAL, SUSS). She is a recognised Specialist Adult Educator (SAE) by Institute for Adult Learning (IAL), Singapore, and part of the NUS-ISS Teaching Excellence team.